In 2020, the uneven balance in the advertising market in relation to the presence and also the levels of positions held by black people still exists.
A great indicator is the scarcity of black people in the list of the chosen projects. Whether in planning, in creation or in audiovisual suppliers.
There is an urgent need to rethink the access and permanence of black professionals in our industry. Reduce structural racism, work in companies that reflect Brazilian society, or increase profitability by developing more diverse teams. Choose your reason and join the fight with us.Em 2020 a balança desigual no mercado publicitário em relação à presença e também aos níveis de cargos ocupados por pessoas pretas ainda existe.
BLCK.PWR.ADS
Giving voice to black power.
Power as a transforming weapon.
Power to have more black power in power.
meet the jury
selected ideas
Not a Gun
Agency: Goodby, Silverstein & Partners (United States)
Black Salary Friday
Agency: Leo Burnett Tailor Made (Brazil)