Adoptable
Pedigree · 2024
5 awards: Cannes · London International Awards · Clio Awards · D&AD · +1 more
Strategic insight
A pet food brand's media budget becomes adoption infrastructure. Every ad dollar serves the brand purpose directly—not as virtue signaling, but as the primary business mechanic that drives measurable shelter traffic and adoption.
The Tech
Proprietary AI system transforms standard shelter photography into professional-grade assets suitable for broadcast media. The technology enables scale—making it feasible to feature dogs across 73 markets' digital touchpoints without manual production overhead.
Business Result
Featured dogs show 6x increase in shelter site traffic and profile views, 4.5x longer dwell time, 50% adoption rate in two weeks, and 12% higher adoption likelihood from Adoptable asset visitors. Measurable conversion for both brand and cause.
