Black Lights
Bradesco Seguros · 2024
4 awards: Cannes · Clube de Criação · El Ojo de Iberoamérica · Clio Awards
Strategic insight
Invisibility is the perfect formal mirror for historical erasure. By making the content literally invisible until activated by the audience, the work forces participation and turns passive reading into an act of revelation—embedding the brand's promise to protect heritage in the experience itself.
The Format
The invisible-ink book is the core conceit, not decoration. The material choice—content that exists but cannot be seen without a black light—is a direct translation of the strategic problem. Visitors experience erasure and recovery simultaneously, making form inseparable from message.
Cultural Impact
The work anchored itself in black community institutions and researchers from the start, ensuring legitimacy and local ownership. Partnership with Projeto Goma and the Museu Afro-Brasileiro positioned it as a resource for educators, students, and historians—embedding it into ongoing scholarship and pedagogy.
