Certified Human

Intel · 2023

Brand: Intel Agency: Dentsu United States Technology Software2023

AI Overview

Certified Human is Intel's real-time deepfake detection platform that authenticates video authenticity by analyzing blood flow patterns in skin pixels—work that repositioned Intel as an innovator solving the deepfake crisis, not just a chip maker, and secured deployments at Visa, Microsoft, NATO, and DHS.

Strategic insight

Reposition Intel from hardware commodity to thought leader by solving the most pressing AI threat of the moment. Tech decision-makers don't buy processors; they buy solutions to existential problems. Own the problem, own the narrative.

The Tech

Intel's approach inverts conventional deepfake detection. Instead of scanning raw data for signs of inauthenticity, the system isolates imperceptible blood flow signals in facial pixels—oxygen level shifts that generative AI cannot yet replicate—and maps them into spatiotemporal signatures using Xeon processing power.

Business Result

The platform achieved 96% accuracy analyzing 72 videos simultaneously and secured partnerships with Reality Defender, whose clients include Visa, Microsoft, NATO, and U.S. Department of Homeland Security. Intel ignited a new sales pipeline and opened verticals previously closed to the brand.

AI Overview

Strategic insight

The Tech

Business Result

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