Flipvertising

Samsung · 2023

Humor & Comedy Tech & Innovation

5 awards: Clio Awards · The One Show · D&AD · Cannes · +1 more

Flipvertising

AI Overview

Samsung's Flipvertising turns a product launch into a digital scavenger hunt disguised as a comedy film, embedding phone-flipping moments within deadpan Australian humor to make the hunt itself the entertainment, not just the prize.

Strategic insight

Making the search for the product as entertaining as winning it collapses the distance between engagement and conversion, so participation becomes its own reward.

Craft Notes

Deadpan and slapstick comedy grounding works as both tonal anchor and narrative device, letting product moments land as punchlines rather than transitions. The directorial voice makes the scavenger hunt feel earned, not imposed.

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