Interface of Humanity Powered by NTT

NTT · 2025

2 awards: D&AD · Cannes

Interface of Humanity Powered by NTT

AI Overview

NTT developed an EMG-based interface that lets bedridden people control avatars in gaming environments like Minecraft and Fortnite, enabling 200+ million people with physical disabilities to participate in social play alongside able-bodied players. The work reframes disability inclusion through competitive gaming rather than charity.

Strategic insight

Gaming is the only mass-participation space where physical disability becomes irrelevant—everyone competes on equal footing. Using this insight, the work positions assistive tech not as medical intervention but as a gaming accessory, making inclusion feel natural rather than obligatory.

The Tech

Proprietary EMG signal capture and translation system developed by NTT Human Informatic Laboratories, converting muscle electrical activity from neck, arms, and legs into real-time avatar control. Expandable architecture integrates seamlessly with major gaming platforms without platform modification.

Earned Reach

Inclusive eSports events in Japan and France drew 4,000 participants across able and disabled cohorts. Media coverage generated approximately 4 million USD in earned exposure across multiple countries. Research paper accepted at CHI, the world's leading Human-Computer Interaction conference.

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