Louvre Flashback Tour
Prime Video · 2022
1 award: D&AD
Strategic insight
By placing the fictional character inside real art history rather than promoting the film separately, the campaign made the premise tangible and earned credibility through institutional authority.
The Format
An exhibition at a major museum became the primary launch vehicle, not a supporting tactic. The format itself—painted reproductions with the character integrated—proved the film's central conceit and gave audiences a physical, tactile reason to engage with the story.
Cultural Impact
The collaboration legitimized a commercial film through fine art institutions, demonstrating how prestige venues and cinema can share creative space. The approach redefined what a film launch looks like when executed at cultural scale.
