Sightwalks
SOL Cement · 2024
8 awards: Cannes · London International Awards · El Ojo de Iberoamérica · Clio Awards · +4 more
Strategic insight
Independence, not charity. A material company solves marginalization not by donating or messaging, but by encoding information into infrastructure itself—making the built environment speak to a community that existing design ignores.
The Format
The sidewalk itself becomes the interface. Using existing tactile paving grammar—horizontal bar + variable vertical lines—the system requires no new technology, no app, no battery. Visually impaired users already trust the cane-to-pavement feedback loop; this work simply makes that feedback legible and categorical.
Cultural Impact
Designs and patents released open-source to enable replication globally. The project reopened public conversation about inclusive city planning in Peru and positioned accessible infrastructure as a category cement brands can own, shifting industry expectation beyond standard products.