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Under Armour
&
BC

The First Meta Sneaker

Creative Team

Debbi Vandeven Chief Creative Officer
Cinzia Crociani Executive Creative Director
Duc Nguyen Creative Director
Julian Lamadrid Art Director
Paige Raiczyk Planner

Awards (11)

2 awards
6 awards
1 award
2 awards
ADC 2022 Interactive / Bronze ADC 2022 Interactive / Shortlist CNNS 2022 Entertainment / Silver CNNS 2022 Creative Commerce / Bronze CNNS 2022 Titanium / Shortlist CNNS 2022 Digital Craft / Shortlist CNNS 2022 Entertainment / Shortlist CNNS 2022 Entertainment for Sport / Shortlist Gerety Awards 2022 Digital / Bronze London International Awards 2022 Creativity In The Metaverse / Gold London International Awards 2022 Branded Entertainment / Bronze

Production Companies

Newkino Studio

More campaigns from Under Armour

More

Rule Yourself Michael Phelps

Agency: Droga5 (United States)

Brand: Under Armour

I Will What I Want

Agency: Droga5 (United States)

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#BreaktheGame

Agency: Droga5 (United States)

Brand: Under Armour

Game Changer

Agency: Droga5 (United States)

Brand: Under Armour

Tom Brady’s Letter

Agency: Slap Global (United States)

Brand: Under Armour

Armour Up

Agency: Zambezi (United States)

Brand: Under Armour

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The First Meta Sneaker

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