Tiffany & Co. x Netflix’s Frankenstein – Integrated Campaign
Netflix · 2026
1 award: Cannes
Strategic insight
Partnership as creative medium, not sponsorship overlay. By making Tiffany's jewelry integral to the film's costume world first—not promotional afterward—both brands gained mutual cultural authority: Netflix acquired historical credibility; Tiffany reclaimed its high-jewelry legacy.
The Format
The campaign treated partnership itself as the structural idea: one authored world unfolding across production, film, featurette, flagship windows, archive presentation, and international exhibition. Each touchpoint remained grounded in the same visual language, making the multi-platform experience feel coherent rather than fragmented.
Business Result
The integrated system delivered measurable cross-channel performance: 620 press mentions, $2M global EMV, 10M+ social impressions, 37M paid impressions, and 87–88% positive sentiment. Frankenstein won Oscar, BAFTA, and CDG Award for Costume Design, validating that Tiffany's jewelry shaped award-winning craft.
