Where To Settle
Mastercard · 2023
7 awards: Cannes · Gerety Awards · London International Awards · Clio Awards · +3 more
Strategic insight
Refugees don't need charity; they need information. By repositioning the problem as a data-matching challenge rather than a humanitarian appeal, Mastercard made practical relocation attractive and created genuine two-way value for small towns facing demographic collapse.
Business Result
The platform drove usage intent among a critical non-user base: 57% of Poles and 80% of Ukrainian non-users declared intent to use Mastercard after contact. Perception also lifted on technological (+12 UA), modern (+14 UA), and social (+14 PL, +11 UA) attributes.
Earned Reach
The platform attracted 242k unique users and 73.7k completed forms, with an estimated 20% of all Ukrainian refugees in Poland—roughly 300k people across families—benefiting from the tool. High validation came from 92% of engaged Ukrainians rating it useful.
