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Xbox Design Lab Originals: The Fanchise Model

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Creative Team

Name Role
Rob Doubal Chief Creative Officer
Laurence Thomson Chief Creative Officer
Sanjiv Mistry Executive Creative Director
Jamie Mietz Executive Creative Director
Jacob Björdal Art Director
Jim Nilsson Copywriter
Dan Howarth Designer
Gustavo Fernandes Designer
Nazima Motegheria Designer
Matthew Thomas Designer
Dan Miles Designer
Karen Crum Planner
Charlotte Walters Planner
James Appleby Planner

Production Companies

Company
MRM/McCann
Craft/McCann
FOREAL

Awards

CNNS 2018 Creative Commerce / Grand Prix CNNS 2018 Media / Gold CNNS 2018 Direct / Gold CNNS 2018 Brand Experience and Activation / Gold CNNS 2018 Brand Experience and Activation / Silver CNNS 2018 Brand Experience and Activation / Bronze CNNS 2018 Creative Commerce / Silver CNNS 2019 Social Influencer Marketing / Bronze CNNS 2019 Creative Effectiveness / Gold
Award Award Year Category Level
2018 Creative Commerce Grand Prix
2018 Media Gold
2018 Direct Gold
2018 Brand Experience and Activation Gold
2018 Brand Experience and Activation Silver
2018 Brand Experience and Activation Bronze
2018 Creative Commerce Silver
2019 Social Influencer Marketing Bronze
2019 Creative Effectiveness Gold
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Xbox Design Lab Originals: The Fanchise Model

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