Cannes Lions / Brand Experience and Activation

Grand Prix

Changing the Game

Agency: McCANN (United States)

Brand: Microsoft

Gold

Billie Jean King Your Shoes

Agency: TBWA\CHIAT\DAY (United States)

Brand: Adidas

Gold

Clear

Agency: AMVBBDO (United Kingdom)

Brand: Guinness

Gold

StorySign

Agency: FCB Inferno (United Kingdom)

Brand: Huawei

Gold

ThisAbles

Agency: McCANN (Israel)

Brand: Ikea

Silver

AgroBanking Project

Agency: Grey (Bangladesh)

Brand: UCB

Silver

Broadway the Rainbow

Agency: DDB (United States)

Brand: Skittles

Silver

Ha(u)te Couture

Agency: Publicis (Netherlands)

Brand: Diesel

Silver

Harmless Guns

Agency: TBWA (France)

Brand: Dagoma

Silver

Hidden Flag

Agency: Lola MullenLowe (Spain)

Brand: FELGTB

Silver

Keeping Fortnite Fresh

Agency: VMLY&R (United States)

Brand: Wendy's

Silver

Kraft Now Pay Later

Agency: Leo Burnett (United States)

Brand: Kraft Heinz

Silver

Miracle Whip, Florida

Agency: VaynerMedia (United States)

Brand: Miracle Whip

Silver

Pride Jersey

Agency: TBWA\Hakuhodo (Japan)

Brand: AIG

Silver

Road Tales

Agency: Isobar (Netherlands)

Brand: Volkswagen

Silver

Sleeping Flags

Agency: Rothco (Ireland)

Brand: O.N.E

Silver

The Not Big Macs

Agency: INGO (Sweden)

Brand: Burger King

Silver

The Whopper Detour

Agency: FCB (United States)

Brand: Burger King

Silver

Uber Toys

Agency: DDB (France)

Brand: Uber

Bronze

Accessibility Mat

Agency: GTB (Brazil)

Brand: Ford

Bronze

Broadway the Rainbow

Agency: DDB (United States)

Brand: Skittles

Bronze

Burn that ad

Agency: David (Brazil)

Brand: Burger King

Bronze

Changing the Game

Agency: McCANN (United States)

Brand: Microsoft

Bronze

Clear

Agency: AMVBBDO (United Kingdom)

Brand: Guinness

Bronze

Consent pack

Agency: BBDO (Argentina)

Brand: Tulipán

Bronze

Contract Translator

Agency: Grey (Brazil)

Brand: Reclame Aqui

Bronze

Fly with us

Agency: Grey (Argentina)

Brand: Flybondi

Bronze

Ha(u)te Couture

Agency: Publicis (Netherlands)

Brand: Diesel

Bronze

Libro Vivo_

Agency: Only If (Mexico)

Brand: Grupo Planeta

Bronze

Living Seawall

Agency: WhiteGrey (Australia)

Brand: Volvo

Bronze

Museum of Romanticism

Agency: McCANN (Spain)

Brand: Ikea

Bronze

Philly Philly

Agency: Wieden+Kennedy (United States)

Brand: Bud Light

Bronze

Second Chances

Agency: Casanova // McCann (United States)

Brand: Donate Life

Bronze

Seetroen

Agency: BETC (France)

Brand: Citroën

Bronze

Stop Traffick

Agency: BBDO (United States)

Brand: Street Grace

Bronze

The Blank Edition

Agency: Impact BBDO (United Arab Emirates)

Brand: AN-NAHAR

Bronze

The Grand Finale

Agency: Publicis (Brazil)

Brand: Heineken

Bronze

The Toxic Flag

Agency: Impact BBDO (United Arab Emirates)

Brand: Waste Management Coalition

Bronze

The Whopper Detour

Agency: FCB (United States)

Brand: Burger King

Bronze

The Zero Tolerance Ribbon

Agency: Impact BBDO (United Arab Emirates)

Brand: 28 Too Many

Bronze

ThisAbles

Agency: McCANN (Israel)

Brand: Ikea

Bronze

Visit Xbox

Agency: McCANN (United Kingdom)

Brand: Xbox

Bronze

What’s in it?

Agency: TBWA\Paris (France)

Brand: Système U

Shortlist

Accessibility Mat

Agency: GTB (Brazil)

Brand: Ford

Shortlist

adDRESS THE FUTURE

Agency: VIRTUE (Denmark)

Brand: Carlings

Shortlist

AI Versus

Agency: Voskhod (Russia)

Brand: TV RAIN

Shortlist

Big Bell

Agency: Edelman (United Kingdom)

Brand: Taco Bell

Shortlist

Blank Whopper

Agency: David (Brazil)

Brand: Burger King

Shortlist

Broadway the Rainbow

Agency: DDB (United States)

Brand: Skittles

Shortlist

Burn that ad

Agency: David (Brazil)

Brand: Burger King

Shortlist

Changing the Game

Agency: McCANN (United States)

Brand: Microsoft

Shortlist

Dont Tell Me What To DO

Agency: VMLY&R (South Africa)

Brand: Edgars

Shortlist

Facing Emotions

Agency: Digitas (Poland)

Brand: Huawei

Shortlist

Firevase

Agency: Cheil (South Korea)

Brand: Samsung

Shortlist

Fly with us

Agency: Grey (Argentina)

Brand: Flybondi

Shortlist

Green Dawn

Agency: DDB (France)

Brand: Ubisoft

Shortlist

Ha(u)te Couture

Agency: Publicis (Netherlands)

Brand: Diesel

Shortlist

Hey Google, Ask Nike

Agency: R/GA (United States)

Brand: Nike

Shortlist

Keeping Fortnite Fresh

Agency: VMLY&R (United States)

Brand: Wendy's

Shortlist

Kraft Now Pay Later

Agency: Leo Burnett (United States)

Brand: Kraft Heinz

Shortlist

Libro Vivo_

Agency: Only If (Mexico)

Brand: Grupo Planeta

Shortlist

Living Seawall

Agency: WhiteGrey (Australia)

Brand: Volvo

Shortlist

Miss America 2.0

Agency: VMLY&R (United States)

Brand: Miss America

Shortlist

Palessi

Agency: DCX Growth Accelerator (United States)

Brand: Payless

Shortlist

Pride Jersey

Agency: TBWA\Hakuhodo (Japan)

Brand: AIG

Shortlist

Project #ShowUs

Agency: Publicis Sapient (United States)

Brand: Dove

Shortlist

Seetroen

Agency: BETC (France)

Brand: Citroën

Shortlist

Signs of Love

Agency: TBWA (Australia)

Brand: ANZ

Shortlist

Sleeping Flags

Agency: Rothco (Ireland)

Brand: O.N.E

Shortlist

Stop Traffick

Agency: BBDO (United States)

Brand: Street Grace

Shortlist

Stories to Inhale

Agency: NBS (Brazil)

Brand: Clin Kids

Shortlist

StorySign

Agency: FCB Inferno (United Kingdom)

Brand: Huawei

Shortlist

Street-Vet

Agency: McCANN (France)

Brand: Purina

Shortlist

The Blank Edition

Agency: Impact BBDO (United Arab Emirates)

Brand: AN-NAHAR

Shortlist

The Grand Finale

Agency: Publicis (Brazil)

Brand: Heineken

Shortlist

The Non-Issue

Agency: McCANN (France)

Brand: L'Oréal

Shortlist

The Not Big Macs

Agency: INGO (Sweden)

Brand: Burger King

Shortlist

The Toxic Flag

Agency: Impact BBDO (United Arab Emirates)

Brand: Waste Management Coalition

Shortlist

The Whopper Detour

Agency: FCB (United States)

Brand: Burger King

Shortlist

The Zero Tolerance Ribbon

Agency: Impact BBDO (United Arab Emirates)

Brand: 28 Too Many

Shortlist

ThisAbles

Agency: McCANN (Israel)

Brand: Ikea

Shortlist

Tooth Fairy’s Address

Agency: VMLY&R (Brazil)

Brand: USP

Shortlist

Toxic Toby

Agency: McCANN (United Kingdom)

Brand: Breezometer

Shortlist

Uber Toys

Agency: DDB (France)

Brand: Uber

Shortlist

Victory Fridge

Agency: 3PM (United States)

Brand: Bud Light

Shortlist

Westworld: The Maze

Agency: 360i (United States)

Brand: HBO