If we Cannes

The advertising that would shine on the French Riviera in 2020.
Curated by some of the most creative minds in the world.

“If we Cannes” was created by Unblock Coffee to celebrate the ideas that would shine on the French Riviera this year. It’s not an award. But it’s our way to bring the spotlight and celebrate creativity.

Our jury was creatively led, filled with some of the most inspiring creatives around the world, that kindly brought their criteria to select the most groundbreaking ideas of this season.

There was no list of submissions. No categories. No media. No medals or award-levels. We only asked them to name the 7 most unforgettable ideas. And here they are. Grab your rosé and enjoy.

Meet the jury
Jury - Icaro Doria

Icaro Doria

Global CCO Havas Health & You / Boston

Jury - Joanna Monteiro

Joanna Monteiro

President Clube de Criação Brasil

Jury - Gabriel Schmitt

Gabriel Schmitt

Chief Creative Officer FCB / New York

Jury - Bianca Guimaraes

Bianca Guimaraes

SVP, Creative Director BBDO / New York

Jury - Caro Rebello

Caro Rebello

Creative Director McCann / New York

Jury - Nathan Young

Nathan Young

President 600 & Rising

Jury - Renata Leão

Renata Leão

Creative Director W/McCann / São Paulo

Jury - Bernardo Romero

Bernardo Romero

Chief Creative Officer The Bloc / New York

Jury - Fernando Pellizzaro

Fernando Pellizzaro

Group Creative Director DAVID / Miami

Jury - Ana Cavalcanti

Ana Cavalcanti

Creative Director Wunderman Thompson / São Paulo

Jury - Eduardo Marques

Eduardo Marques

Chief Creative Officer Publicis / Spain

Jury - Marina Erthal

Marina Erthal

Creative Director CuboCC / São Paulo

Jury - Lucas Sfair

Lucas Sfair

Creative Director CANJA Audio Culture / São Paulo

Jury - Carla Cancellara

Carla Cancellara

Creative Director Artplan / São Paulo

Jury - Daniel Oksenberg

Daniel Oksenberg

Creative Director AlmapBBDO / São Paulo

Grab your rosé and get inspired with the best ideas of this season.
Curated by some of the most creative minds in the world.
The ideas that would shine on the French Riviera in 2020.
This is our way to bring the spotlight to creativity once again.