“If we Cannes” was created by Unblock Coffee to celebrate the ideas that would shine on the French Riviera this year. It’s not an award. But it’s our way to bring the spotlight and celebrate creativity.
Our jury was creatively led, filled with some of the most inspiring creatives around the world, that kindly brought their criteria to select the most groundbreaking ideas of this season.
There was no list of submissions. No categories. No media. No medals or award-levels. We only asked them to name the 7 most unforgettable ideas. And here they are. Grab your rosé and enjoy.