Apple has released an enthralling new video campaign titled “Quiet the Noise” (watch below), showcasing the powerful Active Noise Cancellation feature of their AirPods Pro. Set to the mesmerizing tune of Tkay Maidza’s rendition of the iconic Pixies’ song “Where Is My Mind?“, the ad captivates viewers with its engaging visuals and relatable theme.

In the commercial, produced by Iconoclast and directed by Megaforce, a woman navigates a busy, noisy cityscape. As she activates the AirPods Pro’s noise cancellation feature, the chaos around her is silenced, allowing her to experience a serene, peaceful moment. The ad creatively illustrates this concept by showing construction workers using jackhammers, heavy traffic, honking cars, all floating above the protagonist, leaving her blissfully at peace.

https://www.youtube.com/watch?v=fVW8-px4Ufw

Created by TBWA\Media Arts Lab, the TV and digital commercial will air in 19 global markets, further emphasizing the widespread appeal of Apple’s innovative products. This latest campaign follows in the footsteps of Apple‘s previous successful AirPods campaigns, such as “Snap” and “Bounce”, which garnered significant recognition in the advertising industry. The “Snap” campaign won a Bronze at the 2020 D&AD Awards, while “Bounce” took home the Best of Show and two Grand Prix at the 2020 ADC Awards, a Grand Prix at the 2020 One Show, a Gold Lion at Cannes Lions in 2021, and several other accolades. Watch them again:

Apple – Bounce

Apple – Snap

With “Quiet the Noise”, Apple continues to demonstrate its commitment to producing groundbreaking campaigns that not only highlight the features of its products but also resonate with audiences worldwide. By focusing on the everyday challenges of modern life, Apple’s AirPods Pro campaign successfully connects with users and reinforces the brand’s image as a leader in innovative technology and creative marketing.