Celebrating its milestone 70th year, the Cannes Lions International Festival of Creativity is set to impress. This year, we’re excited to introduce the Entertainment For Gaming Lions, joining the expansive list of 29 other categories, each dedicated to acknowledging brilliance across diverse areas such as craft, creative ingenuity, customer engagement, entertainment, health, strategy, and purpose.
For your viewing pleasure (and binge-watching purpose), we’ve gathered all the Grand Prix-winning campaigns from this year’s creativity fest into a single selection. Unblock Coffee’s members are invited to access this exclusive compilation and enjoy it seamlessly as a playlist.
Cannes Lions 2023: Outdoor Grand Prix
Captivating Creativity Out of Home The Outdoor Lions category witnessed an impressive 1938 entries, with 59 Lions awarded, including 9 Gold, 19 Silver, and 30 Bronze. The coveted Grand Prix was claimed by Uncommon Creative Studio’s “A British Original” for British Airways. This thought-provoking campaign explored the diverse reasons people travel by responding to the question, “What is the purpose of your visit?” With its witty and engaging executions across 500 print, digital, and outdoor platforms, the campaign showcased impressive scale and creativity. Javier Campopiano, Outdoor Lions Jury President, emphasized the power of connecting with audiences through genuine human emotions and stories.
Cannes Lions 2023: Print & Publishing Grand Prix
Honoring Creativity in Circulation In the Print & Publishing Lions category, 814 entries were received, resulting in 26 Lions being awarded: 4 Gold, 7 Silver, and 14 Bronze. The Grand Prix was bestowed upon Impact BBDO Dubai’s “Newspapers Inside The Newspaper Edition” for AnNahar Newspaper. This remarkable campaign paid tribute to freedom of speech in Lebanon and addressed the challenges faced by the publishing industry. By utilizing the newspaper’s daily edition to revive publications that had been silenced due to political pressure, the campaign showcased the enduring innovation and importance of a free press.
Cannes Lions 2023: Radio & Audio Grand Prix
Wired for Creative Sound The Radio & Audio Lions category received 715 entries, with 22 Lions awarded: 3 Gold, 7 Silver, and 11 Bronze. The Grand Prix was awarded to Colenso BBDO Auckland for their captivating “Phone It In” campaign for Skinny, a telecommunications company based in New Zealand. This innovative campaign demonstrated the power of sound to captivate audiences and deliver impactful storytelling.
Cannes Lions 2023: Health & Wellness Grand Prix
Inspiring Personal Well-being Honoring creativity for personal well-being, the Health & Wellness Lions received 1297 entries, resulting in 37 Lions being awarded: 6 Gold, 13 Silver, and 17 Bronze. The Grand Prix was earned by Special Auckland’s “The Last Performance” for Partners Life. This disruptive campaign encouraged individuals in New Zealand to reconsider their perceptions of life insurance and take proactive steps towards securing their future.
Cannes Lions 2023: Pharma Grand Prix
Life-changing Creativity The Pharma Lions celebrated life-changing creativity, with 13 Lions awarded from 354 entries: 2 Gold, 4 Silver, and 6 Bronze. The esteemed Pharma Grand Prix was awarded to the collaborative campaign “Scrolling Therapy” for Eurofarma, created by Dentsu Creative Buenos Aires, Dentsu Creative New York, and Dentsu Creative Chicago. This innovative campaign harnessed the power of technology to deliver therapeutic experiences and redefine the way people interact with healthcare information.
Cannes Lions 2023: Grand Prix for Good
The Cannes Lions 2023 also recognized campaigns that made a positive impact in society. The Grand Prix for Good was awarded to “Working with Cancer” for Memorial Sloan Kettering Cancer Center (MSK). This collaborative campaign, created by La Foundation Publicis Chicago, Publicis Conseil Paris, Le Truc New York, Digitas New York, Saatchi & Saatchi Health New York, and Publicis Groupe UK London, highlighted the importance
Cannes Lions 2023: Entertainment for Gaming Grand Prix
The Entertainment Lions for Gaming category recognized 26 remarkable campaigns. Among them, the highly coveted Grand Prix was awarded to ‘Clash from The Past‘ by Wieden+Kennedy Portland for Clash of Clans. This extraordinary documentary reimagines the history of the iconic mobile game, celebrating its 10th anniversary with wit, charm, and an immersive storytelling experience.
Cannes Lions 2023: Entertainment for Music Grand Prix
The Entertainment Lions for Music category celebrated the harmonious union of music and branding. The spotlight shone on two Grand Prix winners: ‘Beautiful Life‘ by SMUGGLER, London / Michael Kiwanuka, Los Angeles, and ‘The Greatest‘ by Apple, Cupertino. These outstanding works exemplify the power of music to create emotional connections and leave a lasting impact.
Cannes Lions 2023: Entertainment for Sport Grand Prix
The Entertainment Lions for Sport category elevated the world of sports and eSports through innovative campaigns that left an indelible mark. The outstanding works received Gold, Silver, and Bronze Lions, showcasing the creative brilliance of this genre. The Grand Prix was awarded to ‘Dreamcaster‘ by FCB New York for Michelob ULTRA. This groundbreaking campaign introduced a new technology that empowered blind sports fans to experience live games beyond audio, revolutionizing the sports-viewing experience.
Cannes Lions 2023: Entertainment Grand Prix
The Entertainment Lions category applauded remarkable collaborations in the creative industry. Gold, Silver, and Bronze Lions illuminated the stage, honoring exceptional campaigns that captivated audiences worldwide. A second Grand Prix was bestowed upon ‘Clash From The Past‘ by Wieden+Kennedy, Portland, USA, for Clash of Clans. This exceptional work exemplifies the power of collaboration in delivering impactful and resonant storytelling.
Cannes Lions 2023: Design Grand Prix
The Design Lions category recognized the artistry and craftsmanship that bring visual concepts to life. The Grand Prix was presented to ‘ADLaM – an Alphabet to Preserve a Culture‘ by McCann New York. This innovative project, commissioned by Microsoft, introduced the ADLaM Display—an evolution of the West African Pulaar alphabet—across the Microsoft 365 suite, preserving an ancient culture.
Cannes Lions 2023: Film Craft Grand Prix
The Film Craft Lions category enchanted audiences with exceptional onscreen artistry. The coveted Grand Prix was awarded to ‘We Cry Together – A Short Film‘ by pgLANG, Los Angeles. Shot in a single, captivating take, this music video showcased the powerful synergy between visual craftsmanship and emotive storytelling.
Cannes Lions 2023: Digital Craft Grand Prix
The Digital Craft Lions category celebrated the fusion of technology and creativity, pushing the boundaries of innovation. Gold, Silver, and Bronze Lions recognized exceptional works that exemplified the marriage of craft and technology. The prestigious Grand Prix was presented to ‘Never Done Evolving Feat Serena‘ by AKQA. This groundbreaking campaign utilized advanced AI and machine learning to showcase the evolution of Serena Williams’ game in a highly original and engaging format.
Cannes Lions 2023: Industry Craft Grand Prix
The Industry Craft Lions category celebrated the artistry and skill required to bring creative ideas to life. Exceptional campaigns that showcased the beauty of craftsmanship and attention to detail were awarded in this category. The Grand Prix was awarded to ‘My Japan Railway‘ by Dentsu Inc. Tokyo. This campaign, created for the Japan Railway 150th Anniversary, exemplified the spirit of innovation and artistic excellence in transforming ideas into captivating realities.
Cannes Lions 2023: Creative B2B Grand Prix
In the Creative B2B Lions category, remarkable campaigns in the B2B space received well-deserved recognition. Gold, Silver, and Bronze Lions were awarded to extraordinary works that demonstrated the power of creativity in the business world. The prestigious Grand Prix went to ‘Eart4‘ by AlmapBBDO, São Paulo, for B3 Stock Exchange & United Nations Global Compact. This thought-provoking campaign engaged business leaders and encouraged sustainable investments aligned with the UN’s long-term goals.
Cannes Lions 2023: Creative Data Grand Prix
Creative Data Lions celebrated campaigns that effectively utilized the interplay of ideas and information. The Grand Prix was awarded to ‘The Artois Probability‘ by GUT, Buenos Aires, Argentina, for Stella Artois. This innovative campaign intertwined historical knowledge, art, and technology to raise brand awareness and create unique experiences for audiences.
Cannes Lions 2023: Direct Grand Prix
The Direct Lions honored targeted and response-driven creativity that connects with audiences on a personal level. The Grand Prix was awarded to ‘Runner 321‘ by FCB Toronto, Canada, for Adidas. This inspiring campaign tackled the lack of representation for people with Down syndrome in sports, sparking a social movement and empowering individuals to embrace the benefits of exercise.
Cannes Lions 2023: Media Grand Prix
The Media Lions category recognized campaigns that amplified their message through innovative channel strategies. The prestigious Grand Prix was presented to ‘#Turnyourback‘ by Ogilvy, London / DAVID, Madrid, for Dove. This influencer-led campaign challenged beauty standards and empowered individuals to embrace their true selves by turning their back on TikTok’s Bold Glamour filter.
Cannes Lions 2023: PR Grand Prix
The Public Relaionts Lions celebrated campaigns that excelled in strategic and creative communication. The Grand Prix went to ‘Self Love Bouquet‘ by GUT, Los Angeles, USA, for DoorDash. This empowering campaign destigmatized female self-pleasure and showcased DoorDash as a go-to destination for same-day flower delivery, making a bold statement that resonated with audiences.
Cannes Lions 2023: Social & Influencer Grand Prix
The Social & Influencer Lions category celebrated impactful campaigns that leveraged social media and influencer partnerships. The Lions were awarded for remarkable works that captured the attention and drove engagement. The Grand Prix was presented to ‘Flipvertising‘ by CHEP Network, Sydney, Australia, for Samsung. This innovative campaign flipped the concept of ad targeting, engaging Australian GenZers and boosting brand sales.
Cannes Lions 2023: Brand Experience & Activation Grand Prix
Apple, Cupertino, and EA Sports, Redwood City, secured the Grand Prix in the Brand Experience & Activation category with their collaboration on ‘FIFA 23 X TED LASSO.’ This unique partnership went beyond traditional advertising, delivering an immersive experience that fans eagerly interacted with, creating a lasting impact.
Cannes Lions 2023: Creative Business Transformation Grand Prix
Microsoft, in collaboration with McCann, New York, claimed their second Grand Prix of the festival in the Creative Business Transformation category. Their project, ‘ADLaM – an Alphabet to Preserve a Culture,’ not only extended opportunities for marginalized communities but also served as a blueprint for reaching similar groups, showcasing the transformative power of creativity and technology.
Cannes Lions 2023: Creative Commerce Grand Prix
Saudi Arabia celebrated a historic moment by clinching its first-ever Grand Prix in the Creative Commerce category. The award-winning campaign, ‘The Subconscious Order,’ delivered by HungerStation and Wunderman Thompson, Riyadh, introduced a pioneering food delivery service that leverages the power of users’ subconscious minds, revolutionizing the online food ordering experience.
Cannes Lions 2023: Creative Effectiveness Grand Prix
Ogilvy Mumbai’s ‘Shah Rukh Khan-My-Ad‘ for Mondelez won the Creative Effectiveness Grand Prix. This data-driven campaign utilized machine learning to create personalized advertisements for thousands of local businesses, simultaneously promoting Cadbury Celebrations and driving sales growth.
Cannes Lions 2023: Creative Strategy Grand Prix
France’s ‘Renault – Plug-Inn,’ a revolutionary peer-to-peer app by Publicis Conseil, Paris, secured the Grand Prix in the Creative Strategy category. This innovative platform connects electric car drivers with home charger owners, promoting sustainable mobility and driving societal change.
Cannes Lions 2023: Innovation Grand Prix
Peru claimed its first-ever Grand Prix in the Innovation category for ‘MouthPad^‘ by Wunderman Thompson, Lima. This assistive technology device introduced new interaction possibilities for individuals with disabilities, championing inclusivity and accessibility.
Cannes Lions 2023: Mobile Grand Prix
GUT Buenos Aires captured the Mobile Lions Grand Prix with their campaign ‘World Cup Delivery‘ for PedidosYa. Leveraging real-time data to track the flight carrying the World Cup Trophy 2022 back to Argentina, the campaign generated immense excitement among football enthusiasts and became a trending topic.
Cannes Lions 2023: Film Grand Prix
The Film Lions category awarded 49 Lions, including two prestigious Grands Prix. Apple’s ‘Relax, it’s iPhone – R.I.P. Leon‘ and ITV X CALM’s ‘The Last Photo‘ were celebrated for their sharpness, creativity, and impactful storytelling.
Cannes Lions 2023: Glass Grand Prix
Recognizing culture-shifting creativity, the Glass: The Lion for Change category honored ‘Knock Knock‘ by the Korean National Police Agency with the Grand Prix. This powerful campaign, inspired by Morse code, provides a discreet method for victims of domestic violence to seek help.
Cannes Lions 2023: Sustainable Development Goals Grand Prix
The Sustainable Development Goals Lions celebrated problem-solving initiatives that positively impact the world. Among the 691 entries, Mastercard’s ‘Where To Settle‘ took the Grand Prix for its innovative platform, empowering Ukrainian refugees to explore living costs and opportunities in Poland.
Cannes Lions 2023: Titanium Grand Prix
The Dan Wieden Titanium Lions recognized boundary-pushing, industry-transforming work. ‘The First Digital Nation‘ by The Government of Tuvalu emerged as the Grand Prix winner, redefining the concept of a nation and inspiring other countries facing similar challenges.
Cannes Lions 2023 Special Awards: Apple, DDB Worldwide, and GUT, Buenos Aires Shine
Apple‘s outstanding performance throughout the Lions earned it the Creative Brand of the Year title, while DDB Worldwide secured the Network of the Year award for the first time. GUT, Buenos Aires claimed the Agency of the Year spot, marking a remarkable achievement for Argentina’s creative industry.
The End.
(See you next year.)
