Unblock Coffee proudly presents the latest highlights from the renowned Cannes Lions International Festival of Creativity. The second day of the Festival dazzled with exceptional talent and groundbreaking campaigns, solidifying the festival’s reputation as the ultimate celebration of creative excellence. From the captivating Entertainment Lions to the awe-inspiring Craft Lions, the event showcased the industry’s best, pushing the boundaries of innovation and imagination.
Cannes Lions 2023: Entertainment for Gaming Winners
The Entertainment Lions for Gaming category recognized 26 remarkable campaigns. Among them, the highly coveted Grand Prix was awarded to ‘Clash from The Past‘ by Wieden+Kennedy Portland for Clash of Clans. This extraordinary documentary reimagines the history of the iconic mobile game, celebrating its 10th anniversary with wit, charm, and an immersive storytelling experience.
Cannes Lions 2023: Entertainment for Music Winners
The Entertainment Lions for Music category celebrated the harmonious union of music and branding. The spotlight shone on two Grand Prix winners: ‘Beautiful Life‘ by SMUGGLER, London / Michael Kiwanuka, Los Angeles, and ‘The Greatest‘ by Apple, Cupertino. These outstanding works exemplify the power of music to create emotional connections and leave a lasting impact.
Cannes Lions 2023: Entertainment for Sport Winners
The Entertainment Lions for Sport category elevated the world of sports and eSports through innovative campaigns that left an indelible mark. The outstanding works received Gold, Silver, and Bronze Lions, showcasing the creative brilliance of this genre. The Grand Prix was awarded to ‘Dreamcaster‘ by FCB New York for Michelob ULTRA. This groundbreaking campaign introduced a new technology that empowered blind sports fans to experience live games beyond audio, revolutionizing the sports-viewing experience.
Cannes Lions 2023: Entertainment winners
The Entertainment Lions category applauded remarkable collaborations in the creative industry. Gold, Silver, and Bronze Lions illuminated the stage, honoring exceptional campaigns that captivated audiences worldwide. A second Grand Prix was bestowed upon ‘Clash From The Past‘ by Wieden+Kennedy, Portland, USA, for Clash of Clans. This exceptional work exemplifies the power of collaboration in delivering impactful and resonant storytelling.
Cannes Lions 2023: Design winners
The Design Lions category recognized the artistry and craftsmanship that bring visual concepts to life. The Grand Prix was presented to ‘ADLaM – an Alphabet to Preserve a Culture‘ by McCann New York. This innovative project, commissioned by Microsoft, introduced the ADLaM Display—an evolution of the West African Pulaar alphabet—across the Microsoft 365 suite, preserving an ancient culture.
Cannes Lions 2023: Film Craft Winners
The Film Craft Lions category enchanted audiences with exceptional onscreen artistry. The coveted Grand Prix was awarded to ‘We Cry Together – A Short Film‘ by pgLANG, Los Angeles. Shot in a single, captivating take, this music video showcased the powerful synergy between visual craftsmanship and emotive storytelling.
Cannes Lions 2023: Digital Craft Winners
The Digital Craft Lions category celebrated the fusion of technology and creativity, pushing the boundaries of innovation. Gold, Silver, and Bronze Lions recognized exceptional works that exemplified the marriage of craft and technology. The prestigious Grand Prix was presented to ‘Never Done Evolving Feat Serena‘ by AKQA. This groundbreaking campaign utilized advanced AI and machine learning to showcase the evolution of Serena Williams’ game in a highly original and engaging format.
Cannes Lions 2023: Industry Craft Winners
The Industry Craft Lions category celebrated the artistry and skill required to bring creative ideas to life. Exceptional campaigns that showcased the beauty of craftsmanship and attention to detail were awarded in this category. The Grand Prix was awarded to ‘My Japan Railway‘ by Dentsu Inc. Tokyo. This campaign, created for the Japan Railway 150th Anniversary, exemplified the spirit of innovation and artistic excellence in transforming ideas into captivating realities.
All Cannes Lions 2023 winners
The Cannes Lions International Festival of Creativity continues to push the boundaries of creative excellence, celebrating the industry’s best and most innovative campaigns. These award-winning works represent the pinnacle of creativity and inspire us all to think outside the box. Congratulations to the talented teams behind these remarkable achievements.
Explore the full list of Cannes Lions 2023 winners and their awe-inspiring campaigns on our website. Witness the creativity and innovation that made Cannes Lions 2023 a resounding success.
