Unblock Coffee is excited to present the latest highlights from the Cannes Lions International Festival of Creativity. The third day of the festival showcased exceptional talent and groundbreaking campaigns across multiple categories, celebrating creativity and pushing the boundaries of innovation.
Cannes Lions 2023: Creative B2B Winners
In the Creative B2B Lions category, remarkable campaigns in the B2B space received well-deserved recognition. Gold, Silver, and Bronze Lions were awarded to extraordinary works that demonstrated the power of creativity in the business world. The prestigious Grand Prix went to ‘Eart4‘ by AlmapBBDO, São Paulo, for B3 Stock Exchange & United Nations Global Compact. This thought-provoking campaign engaged business leaders and encouraged sustainable investments aligned with the UN’s long-term goals.
Cannes Lions 2023: Creative Data Winners
Creative Data Lions celebrated campaigns that effectively utilized the interplay of ideas and information. The Grand Prix was awarded to ‘The Artois Probability‘ by GUT, Buenos Aires, Argentina, for Stella Artois. This innovative campaign intertwined historical knowledge, art, and technology to raise brand awareness and create unique experiences for audiences.
Cannes Lions 2023: Direct Winners
The Direct Lions honored targeted and response-driven creativity that connects with audiences on a personal level. The Grand Prix was awarded to ‘Runner 321‘ by FCB Toronto, Canada, for Adidas. This inspiring campaign tackled the lack of representation for people with Down syndrome in sports, sparking a social movement and empowering individuals to embrace the benefits of exercise.
Cannes Lions 2023: Media winners
The Media Lions category recognized campaigns that amplified their message through innovative channel strategies. The prestigious Grand Prix was presented to ‘#Turnyourback‘ by Ogilvy, London / DAVID, Madrid, for Dove. This influencer-led campaign challenged beauty standards and empowered individuals to embrace their true selves by turning their back on TikTok’s Bold Glamour filter.
Cannes Lions 2023: PR winners
The Public Relaionts Lions celebrated campaigns that excelled in strategic and creative communication. The Grand Prix went to ‘Self Love Bouquet‘ by GUT, Los Angeles, USA, for DoorDash. This empowering campaign destigmatized female self-pleasure and showcased DoorDash as a go-to destination for same-day flower delivery, making a bold statement that resonated with audiences.
Cannes Lions 2023: Social & Influencer Winners
The Social & Influencer Lions category celebrated impactful campaigns that leveraged social media and influencer partnerships. The Lions were awarded for remarkable works that captured the attention and drove engagement. The Grand Prix was presented to ‘Flipvertising‘ by CHEP Network, Sydney, Australia, for Samsung. This innovative campaign flipped the concept of ad targeting, engaging Australian GenZers and boosting brand sales.
Check all Cannes Lions 2023 winners here
The Cannes Lions International Festival of Creativity continues to inspire and showcase the best in creative excellence. These award-winning campaigns represent the pinnacle of innovation and creativity in the advertising industry. Congratulations to all the talented teams behind these remarkable achievements.
Explore the full list of Cannes Lions 2023 winners and their awe-inspiring campaigns on our website. Witness the creativity and innovation that made Cannes Lions 2023 a resounding success.
