As the Cannes Lions International Festival of Creativity reaches its climax, we are thrilled to announce the exceptional winners from various categories that have transformed the creative business landscape. From immersive brand experiences to groundbreaking innovations, these campaigns have captivated audiences and pushed the boundaries of creativity. Let’s explore the remarkable achievements in each category from today’s awards:
Cannes Lions 2023: Brand Experience & Activation Winners
Apple, Cupertino, and EA Sports, Redwood City, secured the Grand Prix in the Brand Experience & Activation category with their collaboration on ‘FIFA 23 X TED LASSO.’ This unique partnership went beyond traditional advertising, delivering an immersive experience that fans eagerly interacted with, creating a lasting impact.
Cannes Lions 2023: Creative Business Transformation Winners
Microsoft, in collaboration with McCann, New York, claimed their second Grand Prix of the festival in the Creative Business Transformation category. Their project, ‘ADLaM – an Alphabet to Preserve a Culture,’ not only extended opportunities for marginalized communities but also served as a blueprint for reaching similar groups, showcasing the transformative power of creativity and technology.
Cannes Lions 2023: Creative Commerce Winners
Saudi Arabia celebrated a historic moment by clinching its first-ever Grand Prix in the Creative Commerce category. The award-winning campaign, ‘The Subconscious Order,’ delivered by HungerStation and Wunderman Thompson, Riyadh, introduced a pioneering food delivery service that leverages the power of users’ subconscious minds, revolutionizing the online food ordering experience.
Cannes Lions 2023: Creative Effectiveness winners
Ogilvy Mumbai’s ‘Shah Rukh Khan-My-Ad‘ for Mondelez won the Creative Effectiveness Grand Prix. This data-driven campaign utilized machine learning to create personalized advertisements for thousands of local businesses, simultaneously promoting Cadbury Celebrations and driving sales growth.
Cannes Lions 2023: Creative Strategy winners
France’s ‘Renault – Plug-Inn,’ a revolutionary peer-to-peer app by Publicis Conseil, Paris, secured the Grand Prix in the Creative Strategy category. This innovative platform connects electric car drivers with home charger owners, promoting sustainable mobility and driving societal change.
Cannes Lions 2023: Innovation Winners
Peru claimed its first-ever Grand Prix in the Innovation category for ‘MouthPad^‘ by Wunderman Thompson, Lima. This assistive technology device introduced new interaction possibilities for individuals with disabilities, championing inclusivity and accessibility.
Cannes Lions 2023: Mobile Winners
GUT Buenos Aires captured the Mobile Lions Grand Prix with their campaign ‘World Cup Delivery‘ for PedidosYa. Leveraging real-time data to track the flight carrying the World Cup Trophy 2022 back to Argentina, the campaign generated immense excitement among football enthusiasts and became a trending topic.
Check all Cannes Lions 2023 winners here
As we eagerly await the final day of the festival, we anticipate unveiling the remaining Grand Prix winners. The Cannes Lions International Festival of Creativity continues to inspire and celebrate the remarkable achievements that shape the future of the creative industry.
Explore the full list of Cannes Lions 2023 winners and their awe-inspiring campaigns on our website. Witness the creativity and innovation that made Cannes Lions 2023 a resounding success.
