Unblock Coffee is thrilled to bring you the latest updates from our friends at Gerety Awards, the prestigious prize that highlights the best in advertising from a powerful female perspective. With an all-female jury, the Gerety Awards not only recognizes outstanding campaigns but also serves as a beacon for gender diversity and inclusivity within the industry. In this article, we will dive into the global shortlist, notable campaigns, jury insights, and more.
Global Shortlist and Standout Campaigns
The Gerety Awards is a testament to the remarkable creativity and innovation in advertising across the globe. Among the standout shortlisted campaigns are “Buscapé. Back To The City of God” for Telefónica Vivo and Motorola, as well as “Sorriso Sponsors Sorriso” for Colgate-Palmolive by VMLY&R, both recognized in the Entertainment and Media Cut. Additionally, “Orgasm Day” for Quem Disse Berenice? and “PantyNova” by W3haus received accolades in the Health and Innovation Cuts.
With 325 entries shortlisted from 42 different countries, the Gerety Awards showcased the diversity and breadth of talent in the advertising world. The Craft Cut category emerged as the most shortlisted category, followed by Works for Good. Standout campaigns included “House of Legends” by Cossette for SickKids Foundation and “THE GLITCH” by BBDO Germany for Alzheimer Forschung Initiative.
Celebrating Excellence: Agency and Production Company of the Year
The Gerety Awards also recognizes exceptional agencies and production companies that have demonstrated consistent brilliance in their work. Winners include The Monkeys (part of Accenture Song) as AU/NZ Agency of the Year, Impact BBDO as UAE Agency of the Year, The&Partnership as UK Agency of the Year, Observatory as USA Agency of the Year, Sioux & Cyranos as Spanish Agency of the Year, Vanilla Films as Indian Production Company of the Year, Mamma Team as Spanish Production Company of the Year, Riff Raff Films as UK Production Company of the Year, and Partizan as USA Production Company of the Year.
Looking Ahead
The Gerety Awards continue to redefine the standards of advertising, empowering women and celebrating outstanding creative achievements. Stay tuned as the final winners, including Bronze, Silver, Gold, Grand Prix, and the overall Network and Agency of the Year winners, are announced on September 5th, and will be promptly added to our creative library.
In addition to the award show, the Gerety Talks series shines a spotlight on changemakers in the marketing and creative industries. These thought-provoking conversations provide refreshing insights on leadership and inspire innovation. Don’t miss the weekly episodes available on the Gerety Awards website, and be sure to explore our collection of previous Gerety winners in our creative library.
