Unblock Coffee is excited to share the remarkable achievements of the 2023 Gerety Awards winners. This year’s jury has recognized outstanding creativity, with 4 Grand Prix, 27 Gold, 69 Silver, and 65 Bronze awards. The award-winning campaigns, in partnership with our official partner Gerety Awards, are already available on our platform.
A Golden Victory for VMLY&R São Paulo
VMLY&R São Paulo has soared to success, securing a prestigious Gold award in the Entertainment Cut category for their campaign titled “Buscapé. Back to the City of God.” This exceptional project, crafted for Telefonica Vivo and Motorola, stands as a sequel to Brazil’s most celebrated film, a four-time Oscar nominee. Worth noting, “Buscapé” had already secured 2 Silver and 1 Bronze awards at Cannes Lions, as well as 1 Silver and 1 Bronze at D&AD earlier this year.
The agency’s talent also shone in the “Dogs Without Borders” campaign, a collaborative effort with VMLY&R Health Madrid and VMLY&R New York for KDOG Cancer Detection Group. This heartwarming campaign garnered a few Silver awards across the Pharma, Work for Good, and Experience Cuts categories.
The Grand Prix
The Gerety Awards Grand Prix, the pinnacle of creative recognition, was presented to four exceptional campaigns:
- Innovation Cut: “The First Digital Nation” for The Government of Tuvalu, crafted by The Monkeys (part of Accenture Song), celebrated alternative media’s innovative power.
- Experience Cut: “See My Skin” by Edelman for Vaseline Healing Jelly (Unilever) received the Grand Prix for its remarkable integrated campaign.
- Work For Good Cut: McCann Warsaw’s “Where To Settle” for Mastercard achieved the Grand Prix, showcasing outstanding strategy.
- Humour Cut: DDB Chicago’s “Apologize the Rainbow” for Skittles tickled the funny bone, earning the Grand Prix in the humor category.
Global Recognition
The most honored work globally was “THE GLITCH” by BBDO Germany for Alzheimer Forschung Initiative, securing three Gold, three Silver, and one Bronze award. Meanwhile, “Apologize the Rainbow” for Skittles by DDB Chicago was the second most celebrated campaign, winning 1 Grand Prix, 2 Gold, and 1 Silver. VMLY&R Mexico’s “Shout for Movistar” claimed the third spot, amassing 1 Gold, 4 Silvers, and 1 Bronze.
A Global Showcase of Creativity
Notably, McDonald’s emerged as the most awarded brand worldwide at the 2023 Gerety Awards. Joan Colletta, Senior Director of Global Brand Marketing at McDonald’s, expressed pride in the recognition and emphasized McDonald’s commitment to building meaningful connections with its diverse global fan base.
This year’s laureates hail from 34 different countries, exemplifying the Gerety Awards’ commitment to celebrating advertising campaigns that resonate most with a female audience. With judging sessions held around the world, the Gerety Awards continue to unite creative leaders in evaluating work from a powerful perspective.
We celebrate the exceptional creativity and innovation showcased at the 2023 Gerety Awards. These campaigns not only entertain but also address significant global issues, making them truly remarkable. Stay inspired and keep pushing the boundaries of creativity!
Discover all the winning campaigns, now available on our platform, at Gerety Awards 2023.
Unblock Coffee is thrilled to bring you the latest updates from our friends at Gerety Awards, the prestigious prize that highlights the best in advertising from a powerful female perspective. With an all-female jury, the Gerety Awards not only recognizes outstanding campaigns but also serves as a beacon for gender diversity and inclusivity within the industry. In this article, we will dive into the global shortlist, notable campaigns, jury insights, and more.
Global Shortlist and Standout Campaigns
The Gerety Awards is a testament to the remarkable creativity and innovation in advertising across the globe. Among the standout shortlisted campaigns are “Buscapé. Back To The City of God” for Telefónica Vivo and Motorola, as well as “Sorriso Sponsors Sorriso” for Colgate-Palmolive by VMLY&R, both recognized in the Entertainment and Media Cut. Additionally, “Orgasm Day” for Quem Disse Berenice? and “PantyNova” by W3haus received accolades in the Health and Innovation Cuts.
With 325 entries shortlisted from 42 different countries, the Gerety Awards showcased the diversity and breadth of talent in the advertising world. The Craft Cut category emerged as the most shortlisted category, followed by Works for Good. Standout campaigns included “House of Legends” by Cossette for SickKids Foundation and “THE GLITCH” by BBDO Germany for Alzheimer Forschung Initiative.
Celebrating Excellence: Agency and Production Company of the Year
The Gerety Awards also recognizes exceptional agencies and production companies that have demonstrated consistent brilliance in their work. Winners include The Monkeys (part of Accenture Song) as AU/NZ Agency of the Year, Impact BBDO as UAE Agency of the Year, The&Partnership as UK Agency of the Year, Observatory as USA Agency of the Year, Sioux & Cyranos as Spanish Agency of the Year, Vanilla Films as Indian Production Company of the Year, Mamma Team as Spanish Production Company of the Year, Riff Raff Films as UK Production Company of the Year, and Partizan as USA Production Company of the Year.
Looking Ahead
The Gerety Awards continue to redefine the standards of advertising, empowering women and celebrating outstanding creative achievements. Stay tuned as the final winners, including Bronze, Silver, Gold, Grand Prix, and the overall Network and Agency of the Year winners, are announced on September 5th, and will be promptly added to our creative library.
In addition to the award show, the Gerety Talks series shines a spotlight on changemakers in the marketing and creative industries. These thought-provoking conversations provide refreshing insights on leadership and inspire innovation. Don’t miss the weekly episodes available on the Gerety Awards website, and be sure to explore our collection of previous Gerety winners in our creative library.
We are thrilled to announce our partnership with the Gerety Awards to offer an exclusive opportunity for our valued PRO members. As a creative library filled with award-winning campaigns, we understand the importance of recognition for creativity and innovation. That’s why we’re providing a 25% discount on entries to the Gerety Awards, the only creative prize that celebrates the best in advertising from a female perspective.
If you’re a PRO member, you can find the discount code on your dashboard, giving you the chance to showcase your work and gain valuable exposure. If you’re not yet a PRO member, upgrade now to take advantage of this incredible opportunity. With the discount, you can ensure that your work is considered for one of the most prestigious advertising award shows in the world.
But don’t wait too long, as the deadline for entries is approaching fast on March 3rd.
We are proud to partner with the Gerety Awards to support talented individuals in the advertising industry. As a community of creative thinkers and innovators, we can’t wait to see the amazing work that our members will submit.
So what are you waiting for? Upgrade to PRO membership and take advantage of the discount. We look forward to sharing your success with the world!