Grand Prix

Google DeepMind AlphaGo

Agency: Google (United Kingdom)

Brand: Google

Gold

PrePex

Agency: Circ MedTech (Israel)

Brand: Circ MedTech

Gold

The Mill ‘Blackbird’

Agency: The Mill (United Kingdom)

Brand: The Mill

Shortlist

brainBAND

Agency: Leo Burnett (Australia)

Brand: Samsung

Shortlist

Change Please

Agency: FCB Inferno (United Kingdom)

Brand: The Big Issue

Shortlist

F21 Thread Screen

Agency: Breakfast (United States)

Brand: Forever 21

Shortlist

Highway Robbery

Agency: Grey (United States)

Brand: Volvo

Shortlist

Jacquard

Agency: Google Creative Lab (United Kingdom)

Brand: Google

Shortlist

McWhopper

Agency: Y&R (New Zealand)

Brand: Burger King

Shortlist

Roam Delivery

Agency: Ogilvy (United Kingdom)

Brand: Volvo